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The Corner of Hosea and 2nd Has Quietly Become East Lake's Living Room

August 6, 2026

Walk out your front door on a Tuesday morning in East Lake and, if you time it right, you can drop the kid at the pediatrician, take the dog to the vet, grab a biscuit sandwich, pick up a bottle of wine for dinner, and be home before the school bus swings back through. All four stops sit on the same intersection.

That was not true a year ago. It is now.

The four corners where Hosea L. Williams Drive meets 2nd Avenue have spent the last twelve months completing a quiet shift. For most of the last decade, this pocket was known as a restaurant destination, the place you drove to for barbecue at Gene's or a plate at Poor Hendrix. As of this spring, it is something different: a small-town main street that happens to sit inside the city, with everyday services stacked on top of the food. Residents who bought here for the golf course or the school assignment are the ones who benefit most, and many of them have not yet caught up to how much the block does now.

What actually opened between spring 2025 and spring 2026

Four separate tenants signed leases and cut ribbons inside a single development called Hosea + 2nd. Each one plugs a hole in daily life that residents had been driving to Kirkwood, Oakhurst, or Decatur to fill.

  • Babygirl, an all-day café from chef Hudson Rouse
  • Huckleberry's Market, a neighborhood grab-and-go store
  • Kirkwood Pediatrics, a full pediatric practice
  • Eastwood Veterinary Clinic, a general practice vet for dogs and cats

None of these are chains. All four are owner-operated by people who either already live in East Lake or have working history in the neighborhood. Taken together they mean a household in East Lake can now handle the mundane machinery of a week, food, kids, pets, wine, without ever getting on Ponce or Memorial.

A weekday, mapped to one intersection

Start with breakfast. Rouse opened Babygirl on April 11, 2026 inside the former Mix'D Up Burgers space at 2371 Hosea L. Williams Drive. The room seats 58 indoors and another 16 on the patio, with a Danish-meets-Japanese palette designed by Claudia Ross of CLAUDHAUS, and it opens at 8 a.m. The menu leans vegetable-heavy and health-conscious in the morning, then rolls into lunch with salads, a fried fish sandwich, and a smashburger built on Riverview Farms beef, shaved Vidalia onion, and white American cheese. Coffee comes from Natural Born Roasters. Rouse has said he made the espresso program deliberately classic so he would not be competing directly with Perc Coffee across the breezeway.

"I love that corner of East Lake. I have history there since I sold my first vegetables at the East Lake Farmers Market across the street, where the townhomes are now," Rouse told Rough Draft Atlanta before the opening.

That detail matters more than it sounds. The chef who is now anchoring the daytime side of the block is the same person who used to hawk produce from a folding table in the vacant lot next door. Continuity like that is difficult to fake in a new-build corridor.

Move mid-morning. If the toddler has an ear infection, Kirkwood Pediatrics is on the second floor of 2380 Hosea Williams Drive, directly above Perc Coffee. Dr. Emily Peitzman and her husband signed a ten-year lease on 3,200 square feet, the exact office suite that used to house Purpose Built Communities, the nonprofit that shepherded East Lake's redevelopment for three decades. Nine exam rooms, same-day sick visits, telehealth, well visits, and vaccines. A conference room inside the clinic is set aside for community use, which is a small architectural decision with a large civic footprint.

If the dog needs shots the same day, Eastwood Veterinary Clinic took the 1,685-square-foot ground-floor space across the breezeway from Perc. Owner Jack Stephens has framed his practice as a deliberate counterweight to the wave of private-equity-owned vet clinics that consolidated the industry after 2020, telling Urbanize Atlanta he wanted to prioritize medicine over margin.

Lunch and errands live in the same building. Huckleberry's Market, run by East Lake resident Maggie Trautman, sits in the 2,300-square-foot corner that used to hold Hippin' Hops brewery, with an 800-square-foot wraparound patio outside. The stocklist is closer to Oakhurst Market than to a gas station: grab-and-go lunches, prepared dinners, cold soda, beer and wine, snacks, and ice cream. A pint of something for dinner, a bottle of something for later, a sandwich for right now.

Dinner is the part of the day the block was already handling. Gene's for barbecue. Poor Hendrix for a sit-down. La Fonda for a margarita on the patio. What is new is that you can now walk to all of it after finishing everything else on the list.

The history most residents do not know

The four corners were vacant for a long time. The Cousins Family Foundation, the philanthropic arm behind Tom Cousins's decades-long revitalization work in East Lake, sold the parcels in 2015 to a partnership between Clay Harper and Mike Nelson, who own Fellini's Pizza and La Fonda, and Nathan Bolster and Jay Martin of ReDevStudio. The Atlanta Urban Design Commission gave the finished project its Award of Excellence the following year, citing the adaptive-reuse approach to the old brewery, service station, and warehouse footprints that had sat empty on the block.

For most of the years since, the development was in a kind of half-lease limbo. Restaurants filled in first. Office and retail space took longer. The signing of Kirkwood Pediatrics in mid-2025 is what brought Hosea + 2nd to full occupancy for the first time. That milestone is the one worth marking. A development is a shell until the last lease clears. The corner reads differently now because it is finally doing what it was designed to do.

Why "fully leased" is the story, not the openings themselves

Any single restaurant opening is a data point. Four openings and a full lease-up inside twelve months is a pattern, and the pattern points somewhere specific.

Neighborhoods graduate in stages. First a place gets a coffee shop, then it gets a restaurant, then it gets a second restaurant, then it gets a bar. Usually the ceiling is dinner-and-drinks. What separates a walkable dinner district from a walkable neighborhood is the boring stuff, the pediatrician, the vet, the corner store with ice cream and toilet paper. Those tenants sign long leases because they need repeat foot traffic from people who already live within a mile. They do not chase destination traffic. When they show up, they are voting on the density and stability of the household base around them.

Four such tenants signing inside a single year is a strong signal about how the block is being read by operators who do not romanticize neighborhoods for a living.

A few practical notes

For residents who have not been by in a while, here is the working map of the corner:

  • 2371 Hosea L. Williams Drive — Babygirl, open 8 a.m., breakfast through afternoon
  • 2380 Hosea L. Williams Drive, ground floor — Perc Coffee Roasters, Eastwood Veterinary Clinic across the breezeway
  • 2380 Hosea L. Williams Drive, second floor — Kirkwood Pediatrics
  • Corner space, former Hippin' Hops — Huckleberry's Market with its wraparound patio
  • Anchor tenants across the four corners — Poor Hendrix, Gene's, La Fonda, hair salon Cameo

None of this changes the character of East Lake. The golf course is still the golf course. The bungalows are still the bungalows. What changed is the friction of living here. A block that used to be a dinner destination is now the place you handle the week.

If you are thinking about buying in East Lake, or you already own here and are curious what your walk score actually looks like now that the block is full, the team at Maja Sly works this corridor and can talk through what the last twelve months have done to the practical, day-to-day case for the neighborhood. Get started with The Sly Team.

About the Author

Maja Sly, Atlanta real estate broker

Maja Sly

Associate Broker, The Sly Team | Keller Williams Realty Atlanta Perimeter

GA License #246162


Maja Sly is an Associate Broker with The Sly Team at Keller Williams Realty Atlanta Perimeter, license #246162. She has 24 years of experience in real estate and community development and holds a Finance degree from Alabama A&M University. Maja and her team have closed more than $100 million in residential transactions across first-time homeownership, affordable housing, luxury sales, land acquisition, and new-construction development. She specializes in structuring layered financing and public-private partnerships, and has helped deploy more than $2 million in down payment assistance for first-time buyers.

1100 Spring St NW Ste 360, Atlanta, GA 30309

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